x7777 is committed to the responsible and transparent handling of all personal data collected from players on this platform. This Privacy Policy explains exactly what information x7777 collects, why we collect it, how we use it, who we share it with, and what rights you hold over your own data as a registered User of x7777.
These six principles govern how x7777 approaches data collection, storage, and use. They are not aspirational values — they are operational standards applied to every data process on the platform.
x7777 collects only the personal data that is strictly necessary for the purposes for which it is collected. We do not gather data speculatively or build profiles beyond what is needed to operate the Platform, verify identities, and comply with legal obligations.
All personal data held by x7777 is stored on secure servers protected by 256-bit SSL encryption in transit and AES-256 encryption at rest. x7777 enforces strict access controls — only personnel with a verified operational need may access User data, and all access is logged.
x7777 does not sell, rent, or commercially trade any User personal data to third parties for marketing, advertising, or any other commercial purpose. Your data is used to operate x7777's services — full stop. It is not a product that x7777 sells.
Every category of data x7777 collects is documented in this Privacy Policy alongside its specific purpose. x7777 will not use personal data for purposes beyond those stated here without obtaining fresh consent from the User or establishing a new legal basis for processing.
Registered Users of x7777 hold meaningful rights over their personal data — including the right to access, correct, restrict, and in certain circumstances delete their data. x7777 provides clear and accessible processes for exercising these rights, described in detail in this Policy.
x7777 does not retain personal data indefinitely. Each category of data is held only for as long as is necessary for its stated purpose or as required by applicable law. Upon the expiry of the relevant retention period, data is securely deleted or anonymised.
Important: This Privacy Policy applies to all Users of the x7777 platform (x7777.site), including registered account holders and casual visitors. By accessing or using x7777, you acknowledge that you have read and understood this Privacy Policy. This Policy should be read alongside the x7777 Terms & Conditions. Defined terms used in this Policy carry the meanings assigned to them in the Terms & Conditions unless otherwise specified.
x7777 operates the online sports betting and casino platform accessible at x7777.site (the "Platform"). In the course of providing its services to Users located in Pakistan and other permitted jurisdictions, x7777 necessarily collects, processes, stores, and in certain circumstances shares personal data relating to those Users.
x7777 takes data privacy seriously. This Privacy Policy has been prepared to give Users a clear and honest account of x7777's data practices. It is written in plain, direct language — not to obscure data practices behind legal complexity, but to explain them clearly so that every Pakistani player using x7777 understands precisely what happens to their information.
This Policy applies to personal data collected through the x7777 Platform, including data collected during the registration process, during account use, through the payment cashier, via customer support interactions, and through automated means such as cookies and server logs. It does not apply to data practices of third-party websites or services that may be linked to or from x7777.
2.1 Identity. For the purposes of this Privacy Policy, the data controller in respect of personal data collected through the x7777 Platform is the operating entity behind x7777.site. As data controller, x7777 determines the purposes for which personal data is collected and the means by which it is processed.
2.2 Contact. All data privacy enquiries, requests to exercise data subject rights, and complaints relating to x7777's data practices should be directed to x7777's dedicated data privacy contact. The contact address is the support email displayed in the footer of this website — [email protected] — and is available as plain text only. x7777 will acknowledge all privacy-related correspondence within 5 business days and provide a substantive response within 30 calendar days of receipt.
2.3 Data Protection Officer. x7777 has designated a Data Protection Officer (DPO) responsible for overseeing compliance with applicable data protection obligations. The DPO may be contacted through the support address referenced above, marking correspondence for the attention of the Data Protection Officer.
x7777 collects personal data in several ways — directly from Users during registration and account management, automatically through Platform usage, and from third parties in the course of verification and payment processing. The table below sets out the categories of personal data collected and the primary source of that data.
| Data Category | Examples | Primary Source |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC or Passport number, photograph (for KYC) | Provided directly by User during registration and KYC |
| Contact Data | Pakistani mobile number, email address, city of residence | Provided directly by User during registration |
| Financial Data | JazzCash account number, EasyPaisa account number, HBL/UBL/Meezan Bank account details, deposit and withdrawal transaction records | Provided by User and received from payment processors |
| Account Activity Data | Betting history, casino game session records, bonus usage, login timestamps, session durations | Generated automatically through Platform use |
| Technical Data | IP address, device type and model, operating system, browser type and version, screen resolution, mobile network operator | Collected automatically via server logs and cookies |
| Communications Data | Live chat transcripts, support ticket content, email correspondence with x7777 | Generated through User-initiated contact with x7777 support |
| Verification Data | KYC document scans, selfie/liveness check results, third-party identity verification outcomes | Provided by User and received from KYC verification service providers |
3.1 Special Category Data. x7777 does not intentionally collect special categories of sensitive personal data — including health information, racial or ethnic origin, political opinions, religious beliefs, or biometric data — except where a User voluntarily discloses such information in the context of a responsible gaming support interaction. Where special category data is received in this context, x7777 processes it solely for the purpose of providing appropriate responsible gaming support and does not retain it beyond the resolution of the relevant interaction.
3.2 Data from Third Parties. x7777 may receive personal data about Users from third-party sources in the ordinary course of operating the Platform. These include: KYC and identity verification service providers; fraud detection and anti-money-laundering screening providers; payment processors including JazzCash and EasyPaisa; and analytics providers operating under data processing agreements with x7777.
x7777 processes personal data only where a lawful basis for doing so exists. The legal bases on which x7777 relies for each category of processing are as follows:
x7777 uses the personal data it collects for the following purposes:
x7777 uses identity, contact, and financial data to create and manage User accounts, authenticate Users at login, process deposits and withdrawals via JazzCash, EasyPaisa, and supported Pakistani bank accounts, settle bets and casino game outcomes, and provide the full suite of x7777 platform services. This processing is necessary to fulfil x7777's contractual obligations to the User.
x7777 uses identity and verification data to confirm that Users meet the minimum age requirement of 21 years, to prevent the creation of duplicate accounts, and to comply with applicable Know Your Customer and Anti-Money Laundering obligations. KYC verification is a mandatory prerequisite for processing withdrawals and may be required at any point during the lifetime of a User's account.
x7777 uses technical data, account activity data, and identity data to detect and prevent fraudulent activity — including the use of stolen payment credentials, structured wagering designed to exploit the platform, and multi-accounting. x7777 also uses this data to monitor for suspicious login activity and to protect User accounts from unauthorised access.
x7777 uses account activity data — including betting frequency, session duration, deposit patterns, and support interaction history — to identify behavioural signals that may be associated with problem gambling. Where such signals are detected, x7777 may proactively reach out to the User or impose account restrictions in accordance with its responsible gaming obligations. This processing is carried out in the User's own interest and is a fundamental component of x7777's responsible gaming programme.
x7777 uses communications data and account activity data to investigate and resolve User queries, complaints, and disputes submitted through x7777's live chat and support channels. Support interaction records are retained for the period specified in Section 8 of this Policy for quality assurance and dispute resolution purposes.
With the User's consent, x7777 may use contact data — including registered mobile number and email address — to send information about x7777 promotions, PSL betting offers, casino bonuses, and other marketing communications relevant to the User's account type and betting activity. Users may opt out of promotional communications at any time through their account settings.
x7777 uses aggregated and anonymised technical and account activity data for internal analytics purposes — to understand how Pakistani players use the Platform, which features are most valuable, where the User journey can be improved, and how the Platform performs across different devices and network conditions. This analytics processing does not involve profiling of individual Users for commercial purposes.
6.1 Principle of Limited Sharing. x7777 does not share personal data with third parties except where necessary to operate the Platform, to comply with legal obligations, or where the User has provided explicit consent. x7777 does not sell personal data to any third party for any purpose.
6.2 Service Providers. x7777 engages third-party service providers who process personal data on x7777's behalf pursuant to written data processing agreements. These providers are authorised to process User data only for the specific purposes set out in their agreements with x7777 and are not permitted to use the data for their own commercial purposes. Categories of service provider engaged by x7777 include:
6.3 Legal Disclosure. x7777 may disclose User personal data to law enforcement agencies, regulatory bodies, courts, or other public authorities where required or compelled to do so by applicable law, judicial order, regulatory direction, or to protect x7777's legal rights. x7777 will endeavour, where legally permissible and practicable, to notify the affected User of such a disclosure request before complying.
6.4 Business Transactions. In the event that x7777 undergoes a business reorganisation, merger, acquisition, or sale of all or substantially all of its assets, User personal data may be transferred to the acquiring entity as part of that transaction. x7777 will provide notice to Users of any such transfer and ensure that the receiving entity is bound by privacy obligations no less protective than those set out in this Policy.
7.1 Cross-Border Processing. In operating the x7777 Platform and engaging the service providers referenced in Section 6, personal data may be transferred to and processed in countries outside Pakistan. x7777 acknowledges that different countries have different data protection standards and takes steps to ensure that all international transfers of personal data are conducted with appropriate safeguards in place.
7.2 Transfer Safeguards. Where personal data is transferred internationally by x7777, the transfer is conducted under one or more of the following safeguards: a finding of adequacy in respect of the receiving country; contractual protections equivalent to applicable data protection standards; binding corporate rules where transfers occur within a corporate group; or other lawful transfer mechanisms recognised under applicable law.
7.3 Pakistan-Based Storage. x7777 prioritises the storage of Pakistani User data on infrastructure located within or closest to Pakistan where this is technically feasible and commercially reasonable. The Pakistani mobile payment data of Users — including JazzCash and EasyPaisa account information — is processed through those providers' own Pakistan-based infrastructure under their own applicable data protection obligations.
8.1 General Principle. x7777 retains personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable legal, regulatory, or contractual obligations. The key retention periods applicable to different categories of User data are set out below.
| Data Category | Retention Period | Basis |
|---|---|---|
| Identity and KYC Data | 5 years from account closure | AML / regulatory compliance obligation |
| Financial Transaction Records | 5 years from transaction date | Financial record-keeping and AML compliance |
| Account Activity and Betting History | Duration of account plus 2 years | Dispute resolution and responsible gaming monitoring |
| Customer Support Records | 3 years from closure of interaction | Quality assurance and dispute resolution |
| Technical / Log Data | 12 months | Security monitoring and fraud detection |
| Marketing Consent Records | Until consent is withdrawn plus 2 years | Consent audit trail |
8.2 Secure Deletion. Upon expiry of the applicable retention period, x7777 will securely delete or permanently anonymise the relevant personal data in a manner that prevents recovery or reconstruction. Anonymised data — from which individual Users cannot be identified — may be retained by x7777 for statistical and analytical purposes beyond the applicable retention period.
9.1 Technical Measures. x7777 implements a comprehensive set of technical security measures to protect personal data against unauthorised access, disclosure, alteration, or destruction. These measures include: 256-bit SSL/TLS encryption for all data transmissions between Users and the x7777 Platform; AES-256 encryption for data stored at rest on x7777's servers; multi-factor authentication requirements for internal system access; and regular penetration testing and vulnerability assessments conducted by independent security specialists.
9.2 Organisational Measures. In addition to technical controls, x7777 maintains organisational safeguards including: role-based access controls limiting data access to personnel with a verified operational need; mandatory data protection training for all staff with access to personal data; a documented incident response plan for handling data security incidents; and regular internal audits of data processing activities and security controls.
9.3 Breach Notification. In the event of a personal data breach that poses a risk to the rights and freedoms of affected Users, x7777 will notify affected Users without undue delay and in accordance with applicable legal requirements. x7777 will provide affected Users with information about the nature of the breach, the data affected, the likely consequences, and the measures x7777 is taking or has taken to address it.
9.4 User Responsibilities. While x7777 maintains robust technical and organisational security measures, Users also bear responsibility for the security of their own x7777 accounts. Users should maintain strong, unique passwords, enable two-factor authentication, and log out of x7777 on shared or public devices. x7777 is not liable for data compromises resulting from the User's own failure to maintain reasonable account security practices.
10.1 What Are Cookies. Cookies are small data files stored on the User's device by the web browser when the User accesses the x7777 Platform. x7777 uses cookies and similar tracking technologies — including local storage objects and web beacons — to operate core Platform functionality, improve the User experience, and collect analytics data.
10.2 Categories of Cookies Used by x7777.
10.3 Cookie Management. Users may manage their cookie preferences through their web browser settings. Most modern browsers allow Users to view, accept, reject, or delete cookies. Note that disabling strictly necessary cookies will impair the User's ability to use the x7777 Platform. x7777's cookie settings panel — accessible from the footer of the Platform — provides granular control over non-essential cookie categories.
As a User of x7777, you hold the following rights in respect of your personal data. These rights may be exercised by contacting x7777 through the support address in the footer of this website:
You have the right to request confirmation of whether x7777 holds personal data about you, and to receive a copy of that data together with information about how it is processed.
You have the right to request the correction of inaccurate personal data held about you by x7777, and to have incomplete data completed where necessary.
In certain circumstances, you have the right to request the deletion of your personal data held by x7777. This right is subject to x7777's legal retention obligations, which may override erasure requests in specific categories.
You have the right to request that x7777 restricts its processing of your personal data in certain circumstances — for example, while the accuracy of the data is being contested, or while an objection to processing is being considered.
Where x7777 processes your data on the basis of consent or contract, you have the right to receive a copy of that data in a structured, commonly used, machine-readable format for transfer to another controller.
You have the right to object to x7777's processing of your personal data where that processing is based on x7777's legitimate interests. x7777 will cease such processing unless it demonstrates compelling grounds that override your interests.
12.1 Minimum Age. The x7777 Platform is strictly intended for adults aged 21 years and above. x7777 does not knowingly collect personal data from individuals under the age of 21. The registration process includes an age declaration, and x7777 enforces mandatory KYC age verification before processing any withdrawal from a User account.
12.2 Discovery of Underage Data. If x7777 discovers or is notified that personal data has been collected from an individual who was under the age of 21 at the time of collection, x7777 will immediately suspend the relevant account, conduct an investigation, and permanently delete all personal data associated with that account to the extent not required to be retained for legal or regulatory compliance purposes.
12.3 Parental Notification. Parents or guardians who have reason to believe that a minor in their care has registered on x7777 or has provided personal data to x7777 are encouraged to contact x7777 immediately at the support address in the footer of this website so that the account can be identified and closed, and the relevant data deleted.
13.1 Scope of This Policy. This Privacy Policy applies exclusively to personal data processed by x7777 through the x7777.site Platform. It does not extend to any third-party websites, services, or platforms that may be accessible from links within x7777 or that process data in connection with the delivery of licensed game content.
13.2 Third-Party Responsibility. Third-party service providers engaged by x7777 — including casino game studios and payment processors — operate under their own privacy policies and terms of service. x7777 is not responsible for the data practices of these third parties beyond the contractual protections established through x7777's data processing agreements with them. Users are encouraged to review the privacy policies of any third-party service they interact with through or in connection with x7777.
14.1 Right to Amend. x7777 reserves the right to update, amend, or replace this Privacy Policy at any time. Changes will take effect from the date the updated Policy is published on x7777.site. The "Last Reviewed" date at the top of this document will be updated to reflect the date of each revision.
14.2 Notification of Material Changes. Where x7777 makes material changes to this Privacy Policy — changes that significantly affect how personal data is collected, used, or shared — x7777 will provide registered Users with advance notice of those changes via email notification or a prominent notice upon login to their x7777 account, where practicable. x7777 will also indicate the nature of the material change at the top of the updated Policy for a period of not less than 30 days following publication.
14.3 Continued Use. A User's continued use of the x7777 Platform following the publication of an updated Privacy Policy constitutes their acknowledgement of and agreement to the updated terms. Users who do not agree to the updated Privacy Policy should cease using x7777 and may request voluntary account closure in accordance with the Terms & Conditions.
15.1 Privacy Enquiries. For all privacy-related enquiries, including requests to exercise data subject rights, questions about this Privacy Policy, or concerns about x7777's data practices, please contact x7777 at the support address displayed in the footer of this website. All correspondence should be marked for the attention of the Data Protection Officer.
15.2 Complaint to a Supervisory Authority. If you believe that x7777 has processed your personal data in a manner that does not comply with applicable data protection obligations, you have the right to lodge a complaint with the relevant data protection supervisory authority in the jurisdiction applicable to your situation. x7777 encourages Users to contact x7777 directly in the first instance so that any concern can be addressed promptly and informally before formal regulatory escalation.
15.3 Response Commitment. x7777 commits to acknowledging all written privacy enquiries within 5 business days and to providing a substantive response within 30 calendar days of receipt. Where a request is complex or where x7777 receives a high volume of requests simultaneously, the response period may be extended by a further 60 days, in which case x7777 will notify the User of the extension and the reason for it within the initial 30-day period.
This Privacy Policy was last reviewed and updated on 1 January 2026. x7777 recommends that Users review this Policy periodically to remain informed of any updates. For all privacy questions, contact x7777 at the support email shown in the footer — displayed as plain text only, not as a clickable mailto link.
x7777 protects every Pakistani player's personal data with 256-bit encryption, strict access controls, and no third-party data sales — ever. Login and bet with confidence.
21+ only. Gambling involves financial risk. Please play responsibly.